Recruit new members to AFLA in each of the member segments identified in the AFLA bylaws.
Strengthen and communicate the value of member benefits to AFLA members.
Provide new member orientation through the Ambassador Program.
Contact all new members to welcome them on behalf of AFLA.
Prepare and update a welcome message to be sent to new members.
Contact past members whose memberships have expired to garner information regarding why they let their membership expire and utilize this information when creating new retention plans.
Attend the Annual Conference to introduce newer members to other attendees.
Offer orientation for members in order to show how to “make the most” of their membership.
Support and guide any sub-committees serving under the Membership Committee.